The AI Directive

The AI Directive

Practical AI intelligence for business leaders. No hype. No filler. Just what works

Has your AI actually added value?

Aug 11, 2026

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7 min read

Has your AI actually added value?

Issue #017 of The AI Directive

Toby Smith-Firth
Toby Smith-Firth
What I would do differently if I were starting with AI now

Aug 4, 2026

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6 min read

What I would do differently if I were starting with AI now

Issue #016 of The AI Directive

Toby Smith-Firth
Toby Smith-Firth
Corrected: What 90 days of operating AI properly actually taught us

Jul 29, 2026

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6 min read

Corrected: What 90 days of operating AI properly actually taught us

Issue #015 of The AI Directive

Toby Smith-Firth
Toby Smith-Firth
What 90 days of operating AI properly actually taught us

Jul 28, 2026

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6 min read

What 90 days of operating AI properly actually taught us

Issue #015 of The AI Directive

Toby Smith-Firth
Toby Smith-Firth
Your AI agent doesn't just need managing. It needs orchestrating.

Jul 21, 2026

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4 min read

Your AI agent doesn't just need managing. It needs orchestrating.

Issue #014 of The AI Directive

Toby Smith-Firth
Toby Smith-Firth
Your AI agent needs a manager, not just a prompt

Jul 14, 2026

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3 min read

Your AI agent needs a manager, not just a prompt

Issue #013 of The AI Directive

Toby Smith-Firth
Toby Smith-Firth
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